Generative Engine Optimization (GEO): The Complete 2025 Guide for Marketplaces

400 million weekly users on ChatGPT. 13% of Google searches show AI Overviews. 89% of B2B buyers use AI for research.

Traditional SEO gets you on Google's page 1. Generative Engine Optimization (GEO) gets you cited when users ask AI: "Best marketplace for [your service]"

And here's the reality: If you're not optimized for AI search in 2025, you don't exist. This guide shows you exactly how to dominate AI search before your competitors realize it's happening.

What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing your marketplace to appear in AI-generated answers from:

• •ChatGPT Search (400M weekly users)
• •Google AI Overviews (13% of all SERPs)
• •Perplexity (fastest-growing AI search)
• •Claude (Anthropic's AI assistant)
• •Gemini (Google's AI model)

The Shift:

• •Traditional Search: User searches "dog sitting San Francisco" → Google shows 10 blue links
• •AI Search: User asks "What's the best marketplace for finding dog sitters in San Francisco?" → AI generates single answer citing 2-3 sources

The Problem: AI only cites structured, authoritative sources. If your marketplace isn't optimized, AI recommends your competitors.

For traditional SEO fundamentals, see our marketplace SEO implementation guide and marketplace SEO strategies. GEO builds on top of these foundations.

Why Marketplaces Must Prioritize GEO Now

The Numbers Don't Lie

User Behavior is Shifting:

• •ChatGPT: 400M weekly active users (Feb 2025)
• •Google AI Overviews: Appearing on 13% of searches (growing monthly)
• •89% of B2B buyers use AI platforms for vendor research
• •Predicted: AI search traffic will overtake traditional Google search by end of 2027

For Marketplaces Specifically: Users are asking AI questions like:

• •"Best marketplace for finding freelancers in [niche]"
• •"Where can I find vetted service providers for [service]"
• •"Compare [YourMarketplace] vs [Competitor]"
• •"How do I choose a [service] marketplace?"

If you're not cited in these answers, you lose the lead.

Early Mover Advantage

Here's what most founders don't realize: GEO is 2019 SEO all over again.

In 2019:

• •Few understood SEO
• •Low competition for keywords
• •Early movers dominated forever

In 2025:

• •Few agencies understand GEO
• •Low competition for AI citations
• •Early movers will own AI search for years

We've studied the data. We've tested the strategies. The marketplaces optimizing for AI search today will be the ones AI recommends tomorrow. And by "tomorrow," we mean when AI search traffic is 10x what it is now.

How AI Search Works (and Why It's Different)

Traditional SEO vs GEO

Traditional SEO:

• •Keyword-focused
• •Link-based ranking
• •10 blue links
• •Click-through to website

GEO (AI Search):

• •Intent-based understanding
• •Citation-focused answers
• •Single synthesized response
• •May not click (AI gives full answer)

Key Difference: AI doesn't care about your backlinks. It cares about:

1. •Structured, parse-able content
2. •Authoritative third-party mentions
3. •Community validation (Reddit, forums)
4. •Freshness and accuracy

Platform-Specific Citation Preferences

Each AI platform has different citation behaviors:

ChatGPT Search:

• •73% overlap with Bing (optimizing for Bing = ChatGPT visibility)
• •Prefers: Wikipedia (47.9%), structured knowledge bases (40.8%)
• •Reddit citations: 11.3%
• •Strategy: Bing SEO + structured data

Google AI Overviews:

• •Pulls from Google's existing index
• •Prefers: Reddit (21%), authority sites, community discussions
• •Wikipedia citations: 5.7%
• •Strategy: Traditional Google SEO + Reddit presence

Perplexity:

• •Highest Reddit reliance: 46.7% of citations
• •Community-first approach
• •Real-time source aggregation
• •Strategy: Active Reddit/forum engagement + structured content

Key Insight: Reddit is critical for GEO. Perplexity gets nearly half its citations from Reddit. Google AI gets 21%. Even ChatGPT pulls 11.3%. Community validation beats marketing copy 2:1 for AI citations.

GEO Implementation: Technical Foundation

Step 1: Enable AI Crawler Access

Update your robots.txt file:

# OpenAI (ChatGPT Search)
User-agent: OAI-SearchBot
Allow: /

# Microsoft Bing (Powers ChatGPT Search)
User-agent: Bingbot
Allow: /

# Perplexity
User-agent: PerplexityBot
Allow: /

# Google (Gemini, AI Overviews)
User-agent: Googlebot
Allow: /

# Anthropic (Claude)
User-agent: ClaudeBot
Allow: /

# Optional: Block training data collection
User-agent: GPTBot
Disallow: /

Important Distinction:

• •OAI-SearchBot = ChatGPT Search (ALLOW this)
• •GPTBot = Training data (optional to block)

Step 2: Submit to Bing Webmaster Tools

Why Bing Matters for GEO:

• •ChatGPT Search uses Bing's index
• •73% overlap between ChatGPT results and Bing top rankings
• •Most marketplaces ignore Bing = massive opportunity

Setup Process:

1. •Create account: Bing Webmaster Tools
2. •Verify your marketplace (DNS, HTML tag, or file upload)
3. •Submit XML sitemap
4. •Monitor indexation (should be 90%+)
5. •Fix Bing-specific crawl errors

Result: Rank on Bing → Get cited by ChatGPT

Step 3: Implement AI-Optimized Schema Markup

AI platforms parse structured data better than unstructured content. Schema markup is critical for GEO.

Essential Schema Types for Marketplaces:

1. Organization (Site-Wide):

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Marketplace Name",
  "description": "Clear 1-sentence description",
  "url": "https://yourmarketplace.com",
  "logo": "https://yourmarketplace.com/logo.png",
  "sameAs": [
    "https://twitter.com/yourmarketplace",
    "https://facebook.com/yourmarketplace"
  ]
}

2. FAQPage (Critical for AI):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is [Your Marketplace]?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Clear, concise 30-50 word answer that AI can cite directly."
      }
    }
  ]
}

Why FAQ Schema Matters:

• •FAQ rich results get 87% CTR (highest of all rich snippets)
• •AI loves question-answer format
• •Structured for direct citation

3. LocalBusiness (For Directory/Location Pages):

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Service Provider Name",
  "description": "Service description",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "City",
    "addressRegion": "State",
    "postalCode": "ZIP"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "127"
  }
}

Content Optimization for AI Search

The AI-Friendly Content Formula

AI platforms extract specific content patterns. Here's how to structure pages for maximum GEO:

1. Concise Opening Paragraphs (30-50 words)

AI extracts the first 30-50 words as the answer. Make them count.

❌ Bad (Generic):

"Welcome to our marketplace! We're excited to help you find amazing service providers. Our platform has been serving customers since 2015 and we pride ourselves on quality..."

✅ Good (AI-Extractable):

"PetCare connects 500+ vetted dog sitters across 20 U.S. cities. Average 4.8★ rating. Book same-day appointments. Background-checked providers. $35-75/day depending on location and services."

Why It Works:

• •Specific numbers (500+, 20 cities, 4.8★, $35-75)
• •Clear value proposition (vetted, same-day, background-checked)
• •Scannable format
• •AI can cite this directly

2. Structured Header Hierarchy

AI parses H2/H3 headers to understand content structure.

Template:

# Main Topic (H1)

_30-50 word concise intro_

## Key Benefit 1 (H2)

- Bullet point 1
- Bullet point 2
- Bullet point 3

## Key Benefit 2 (H2)

### Technical Detail (H3)

Short paragraph (2-3 sentences).

### Implementation (H3)

Step-by-step list.

## FAQ (H2)

**Q: Common question?**
A: Direct 1-2 sentence answer.

3. FAQ Sections on Every Major Page

Why FAQ Sections Matter for GEO:

• •87% CTR for FAQ rich results
• •AI can quote Q&A directly
• •Natural question-answer format
• •Schema markup enhancement

Best Practices:

• •5-15 questions per page
• •Front-load important questions
• •Keep answers concise (2-4 sentences)
• •Use FAQ schema markup

Example:

## Frequently Asked Questions

**Q: How do I choose a dog sitter on your marketplace?**
A: Filter by location, availability, and ratings. Read verified reviews from past clients. Check background check status. Book a meet-and-greet before committing.

**Q: Are all dog sitters background checked?**
A: Yes. Every provider undergoes identity verification, background screening, and reference checks before approval.

4. Comparison Content (AI Loves Tables)

AI platforms heavily favor comparison content when generating answers.

Example Comparison Table:

Why AI Citations Tables:

• •Structured data (easy to parse)
• •Direct comparisons
• •Scannable format
• •Answers "vs" queries ("X vs Y")

Content Types That Rank in AI Search

Priority 1 (High AI Citation Rate):

1. •How-To Guides - "How to find [service] in [city]"
2. •Comparison Content - "Platform A vs Platform B"
3. •FAQ Pages - Question-answer format
4. •Definition Pages - "What is [marketplace term]?"
5. •Best Of Lists - "Best marketplaces for [niche]"

Priority 2 (Moderate Citation Rate): 6. Category Overviews - "Types of [service]" 7. Location Guides - "[Service] in [City]: Complete Guide" 8. Process Explanations - "How [marketplace] works"

Priority 3 (Low but Still Valuable): 9. Case Studies - "How [Customer] found [Provider]" 10. About Us - Company information

Reddit Strategy for GEO (Critical)

Why Reddit is Non-Negotiable for GEO

The Data:

• •Perplexity: 46.7% of citations from Reddit (highest)
• •Google AI Overviews: 21% from Reddit
• •ChatGPT: 11.3% from Reddit

Users search AI for: "Best marketplace for [service] reddit" AI pulls from: Reddit threads where your marketplace is mentioned positively

Bottom Line: No Reddit presence = invisible in Perplexity + handicapped in Google AI + missing in ChatGPT

Reddit Strategy Implementation

Phase 1: Research (Week 1-2)

Find Relevant Subreddits:

• •r/[YourIndustry] (e.g., r/Freelance, r/smallbusiness)
• •r/[YourCity] (for local marketplaces)
• •r/Entrepreneur
• •r/startups (for B2B marketplaces)
• •Industry-specific communities

Research Process:

1. •Lurk for 1-2 weeks
2. •Read top posts from past year
3. •Identify common pain points
4. •Note discussion tone/style
5. •Understand community rules

Phase 2: Provide Value (Week 3-8)

Participate Authentically:

• •Answer questions in your expertise area
• •Never promote your marketplace immediately
• •Build karma & credibility first
• •Use personal account (not brand account)

Example GOOD Answer:

"I've helped 200+ people find vetted service providers. The key factors are: (1) Verified background checks, (2) Real reviews from past clients, (3) Transparent pricing. The biggest mistake is choosing solely on price—you want reliability for [service]. Happy to elaborate if helpful."

Example BAD Answer:

"Check out [Your Marketplace]! We have 500+ providers." ❌

When to Mention Your Marketplace:

• •User asks: "Best marketplace for [your service]?"
• •You've provided value in thread already
• •It genuinely solves their problem
• •Other options mentioned for comparison

Format:

"I've used a few platforms for this. [Competitor 1] works if you want [X], [Competitor 2] is good for [Y]. For [specific use case], I've had success with [Your Marketplace] because [specific reason]. [Specific feature] saved me [specific outcome]."

Key: Honest comparison + specific value + personal experience

Phase 3: Monitor & Respond (Ongoing)

Set Up Alerts:

• •Google Alerts: "[industry] marketplace reddit"
• •Reddit search: "marketplace for [service]"
• •Mention tracking tools

Respond to:

• •Questions about your niche
• •Mentions of competitors
• •General advice requests
• •Critical mentions (address constructively)

Reddit Content That AI Cites

High-Value Reddit Post Types:

1. •Comparison Posts - "I compared 5 [service] marketplaces"
2. •How-To Guides - "How I found [provider] in [city]"
3. •Detailed Reviews - Comprehensive platform reviews
4. •Success Stories - "How I used [marketplace] to [outcome]"
5. •AMA Sessions - Industry expert Q&A

Strategy: Either create these posts yourself (carefully, authentically) OR encourage satisfied customers to share their experiences.

Measurement & Monitoring

Track AI Search Traffic

Google Analytics 4 Setup:

1. Create AI Referrer Segment:

Filter for these referrers:

• •chatgpt.com
• •perplexity.ai
• •bing.com/chat
• •claude.ai
• •gemini.google.com

2. Monitor Metrics:

• •Sessions from AI platforms
• •Engagement rate (AI traffic vs organic)
• •Conversion rate comparison
• •Top landing pages from AI

3. Track Reddit Traffic:

• •reddit.com referrals
• •Subreddit breakdown
• •Specific thread performance
• •Engagement from Reddit users

Monitor AI Citations

Manual Monitoring Process:

Weekly Checks:

1. •Open ChatGPT Search
2. •Query: "Best marketplace for [your service]"
3. •Note: Are you mentioned? In what context?
4. •Repeat for Perplexity, Google AI Overviews

Track:

• •Citation frequency (are you mentioned?)
• •Citation context (positive/neutral/negative?)
• •Competitor mentions (who else is cited?)
• •Source attribution (where did AI pull from?)

Top 20 Keywords to Test:

• •"Best [service] marketplace"
• •"[Service] marketplace for [niche]"
• •"How to find [provider] online"
• •"[Service] platform vs [competitor]"
• •"Trusted [service] directory"

Key Performance Indicators (KPIs)

Technical KPIs:

• • AI crawlers allowed (robots.txt)
• • Bing indexation rate > 90%
• • Schema validation: 0 errors
• • Page speed: LCP < 2.5s

Content KPIs:

• • FAQ pages on top 20 pages
• • 30-50 word intros on all pages
• • Comparison content: 5+ pages
• • Monthly content updates

Visibility KPIs:

• • AI referrer traffic > 5% of organic
• • ChatGPT mentions: 3+ per month
• • Reddit upvotes on mentions: 50+ per quarter
• • Perplexity citations: 2+ per week

Business KPIs:

• • CAC from AI traffic vs organic
• • Conversion rate: AI vs organic
• • Revenue from AI-sourced leads

GEO by Tier: What to Implement When

Foundation Stage (0-1K Monthly Visitors)

Priority: Technical Foundation

Checklist:

• • Enable AI crawler access (robots.txt)
• • Submit to Bing Webmaster Tools
• • Add Organization schema site-wide
• • Add FAQ schema to homepage
• • Optimize top 5 pages (30-50 word intros)
• • Create initial Reddit research doc

Expected Outcome (90 days):

• •Basic AI visibility
• •ChatGPT may cite in general queries
• •Bing traffic increase 20-30%
• •5-10% of traffic from AI sources

Investment: Foundation Tier ($499)

Growth Stage (1-10K Monthly Visitors)

Priority: Full GEO Optimization

Checklist:

• • All Foundation tasks completed
• • Optimize top 20 pages for AI
• • Create 10 dedicated FAQ pages
• • Add comparison content (5+ pages)
• • Implement Reddit strategy playbook
• • Set up monthly content freshness
• • Track AI referrer traffic in GA4

Expected Outcome (120 days):

• •Regular ChatGPT citations
• •Growing Perplexity visibility
• •Reddit presence established
• •15-25% of traffic from AI/community sources

Investment: Growth Tier ($1,299)

Authority Stage (10K+ Monthly Visitors)

Priority: GEO Dominance

Checklist:

• • All Growth tasks completed
• • Optimize 50+ pages for AI
• • Active Reddit presence (3-month execution)
• • Quora answers + forum participation
• • Citation building campaign
• • AI visibility dashboard
• • Weekly content freshness
• • Competitive AI analysis

Expected Outcome (6 months):

• •Market-leading AI visibility
• •Consistent top citations (Perplexity, ChatGPT, Google AI)
• •Strong Reddit community presence
• •30-50% of traffic from AI/community sources

Investment: Authority Tier ($2,499)

Common GEO Mistakes to Avoid

Mistake #1: Treating GEO Like Traditional SEO

Problem: Optimizing for keywords instead of intents

Why It Fails: AI understands questions, not keywords. "dog sitting San Francisco" works for Google. AI users ask "What's the best way to find a dog sitter in San Francisco?"

Solution: Optimize for natural language questions. Add FAQ sections. Answer "why" and "how" questions.

Mistake #2: Ignoring Reddit

Problem: "Reddit is just for memes. Our customers aren't there."

Reality: Perplexity gets 46.7% of citations from Reddit. Google AI: 21%. Your customers may not browse Reddit daily, but when they ask AI, AI pulls from Reddit.

Solution: Build authentic Reddit presence. Provide value. Get upvoted. Let AI find you.

Mistake #3: Blocking AI Crawlers

Problem: robots.txt blocks all bots including AI crawlers

Impact: AI platforms can't crawl your marketplace → You don't exist in AI search

Solution: Update robots.txt to specifically allow OAI-SearchBot, PerplexityBot, etc.

Mistake #4: No Structured Data

Problem: Pages lack schema markup. Content is unstructured.

Impact: AI can't parse your content efficiently → Lower citation rate

Solution: Implement FAQ schema, Organization schema, LocalBusiness schema. Structure content with clear headers.

Mistake #5: Stale Content

Problem: Content hasn't been updated in months/years

Impact: AI prioritizes fresh, recently-updated content. Old content ranks lower.

Solution: Update top 20 pages monthly. Add new data, case studies, FAQs. Show "Last Updated" dates.

Advanced GEO Tactics

Tactic #1: Citation Gap Analysis

What It Is: Finding pages that cite your competitors but not you.

How to Do It:

1. •Ask ChatGPT/Perplexity: "Best marketplaces for [your service]"
2. •Note which sources AI cites
3. •Visit those sources
4. •See if your marketplace is mentioned
5. •If not → Citation gap

Fix the Gap:

• •Reach out to site owners
• •Offer to provide updated information
• •Create content worth citing
• •Build relationships

Example: AI cites a blog post "10 Best Service Marketplaces." You're not on the list. Email author: "Hey [Name], loved your post on service marketplaces. We've helped 500+ customers find providers in [niche]. Would you consider including us in a future update? Here's our differentiation: [unique value]."

Tactic #2: Quora Domination

Why Quora Matters: Google AI and ChatGPT cite Quora frequently for Q&A content.

Strategy:

1. •Find questions in your niche
2. •Provide comprehensive, helpful answers
3. •Include data, examples, specific insights
4. •Don't spam your marketplace link
5. •Build authority over time

Format:

"I've worked with 200+ marketplace founders. Here's what actually works for [problem]..."

[Detailed answer with 3-5 specific tactics]

"If you're building in [niche], feel free to reach out—happy to share more specific insights."

Tactic #3: Comparison Content Strategy

AI loves comparison content. Create pages comparing:

Marketplace Comparisons:

• •"[Your Marketplace] vs [Competitor 1]"
• •"Top 5 [Service] Marketplaces: Honest Comparison"
• •"[DIY] vs [Marketplace] vs [Agency]: Which to Choose?"

Feature Comparisons:

• •"Free Listing vs Paid Subscription: What's Better?"
• •"Background Checks: How Different Platforms Compare"
• •"Pricing Models: Commission vs Subscription vs Hybrid"

Make them fair and honest. AI won't cite biased, promotional content. Provide genuine value.

Tactic #4: Technical Documentation

For B2B/SaaS Marketplaces: AI heavily cites technical documentation.

Create:

• •API documentation
• •Integration guides
• •Developer resources
• •How-it-works technical explainers
• •System architecture explanations

Why It Works: Technical content = high authority signal for AI.

ROI Expectations for GEO

Foundation Tier ($499) - 90 Days

Input:

• •$499 one-time investment
• •Technical setup + basic optimization

Expected Outcome:

• •5-10% of organic traffic from AI sources
• •Basic ChatGPT visibility
• •Bing traffic +20-30%

ROI Calculation (for 1K monthly visitors):

• •50-100 AI-sourced visitors/month
• •At 2% conversion: 1-2 leads/month
• •If lead value = $500: ROI = 100-200% in 6 months

Growth Tier ($1,299) - 120 Days

Input:

• •$1,299 one-time investment
• •Full GEO optimization + Reddit strategy

Expected Outcome:

• •15-25% of organic traffic from AI/community
• •Regular ChatGPT + Perplexity citations
• •Growing Reddit presence

ROI Calculation (for 5K monthly visitors):

• •750-1,250 AI-sourced visitors/month
• •At 3% conversion: 23-38 leads/month
• •If lead value = $500: ROI = 885-1,462% in 6 months

Authority Tier ($2,499) - 6 Months

Input:

• •$2,499 one-time investment
• •Comprehensive GEO + active community execution

Expected Outcome:

• •30-50% of organic traffic from AI/community
• •Market-leading AI visibility
• •Strong Reddit community
• •Multi-platform citations

ROI Calculation (for 10K monthly visitors):

• •3,000-5,000 AI-sourced visitors/month
• •At 4% conversion: 120-200 leads/month
• •If lead value = $500: ROI = 2,301-4,001% in 12 months

Important Note: These are conservative estimates based on current AI search adoption rates. As AI search grows (predicted to overtake Google by 2027), these numbers will increase significantly.

GEO Implementation Roadmap

Month 1: Technical Foundation

Week 1-2:

• • Update robots.txt (allow AI crawlers)
• • Create Bing Webmaster Tools account
• • Submit XML sitemap to Bing
• • Validate AI crawler access

Week 3-4:

• • Implement Organization schema site-wide
• • Add FAQ schema to top 5 pages
• • Optimize homepage intro (30-50 words)
• • Create Reddit research document

Month 2: Content Optimization

Week 1-2:

• • Audit top 20 pages
• • Rewrite intros (concise, AI-extractable)
• • Add structured headers (H2/H3)
• • Create 5 FAQ pages

Week 3-4:

• • Build 3 comparison pages
• • Add FAQ sections to category pages
• • Implement schema markup validation
• • Set up GA4 AI referrer tracking

Month 3: Community Building

Week 1-2:

• • Begin Reddit lurking (subreddit research)
• • Create Quora account
• • Identify top 20 questions in niche
• • Draft authentic answer templates

Week 3-4:

• • Post first 3 Reddit comments (value-focused)
• • Answer 2 Quora questions
• • Monitor Reddit mentions
• • Track initial AI citations (manual)

Month 4-6: Scaling & Optimization

Ongoing:

• • Weekly Reddit engagement (2-3 posts)
• • Monthly content freshness updates
• • Bi-weekly AI citation checks
• • Monthly AI referrer traffic analysis
• • Expand FAQ pages (10 → 20)
• • Build more comparison content
• • Quora answer expansion (5-10/month)

The Bottom Line

GEO isn't optional for 2025. It's the next evolution of SEO.

The Reality:

• •AI search traffic is doubling every 6 months
• •By 2027, AI search > traditional Google (predicted)
• •Early movers will dominate AI citations for years
• •Most agencies haven't adapted yet (your advantage)

What We Do for You:

1. •Implement technical foundation (AI crawlers, Bing, schema)
2. •Optimize content for AI visibility (structure, FAQs, comparisons)
3. •Build authentic community presence (Reddit, Quora, forums)
4. •Monitor & iterate for dominance (tracking, optimization, scaling)

What You Get:

• •Marketplace appears when AI is asked about your niche
• •15-50% of traffic from AI/community sources (depending on tier)
• •Compounding citations (more mentions = more training data = more future mentions)
• •Future-proof SEO (AI search isn't going away)

The Choice:

• •Option A: Wait until AI search is mainstream, fight for scraps with 1000 competitors
• •Option B: Optimize now, own your niche in AI search before competitors wake up

We're betting on Option B. Early movers eat. Late movers starve.

Next Steps

If you're serious about dominating AI search:

1. •

   Run the baseline test: Ask ChatGPT/Perplexity: "Best marketplace for [your service]." Are you mentioned? If not, you have work to do.

2. •

   Check AI crawler access: Look at your robots.txt. Are OAI-SearchBot and PerplexityBot allowed? If not, you're invisible.

3. •

   Audit your content: Do your pages have concise 30-50 word intros? FAQ sections? Comparison tables? If not, AI can't cite you effectively.

4. •

   Choose your GEO tier:

   • •0-1K visitors → Foundation ($499)
   • •1-10K visitors → Growth ($1,299)
   • •10K+ visitors → Authority ($2,499)

The marketplace founders who optimize for AI search in 2025 will be the ones AI recommends in 2027 when AI search is 10x bigger.

Don't wait. Optimize now. Dominate later.

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