Personal experiences, lessons learned, and founder insights
After building 200+ marketplaces across every vertical, we've learned what actually matters—and what we wasted time on. Here are the lessons that would have saved our clients millions.
A great technical co-founder can be transformative. But the search averages 6-18 months, and timing matters. Here's the honest math on co-founder searches—plus alternative paths that can run in parallel.
Only 1% of marketplaces achieve scale. Only 12% are profitable. Here are the patterns that kill marketplace startups—and how to avoid them.
Some feature requests hurt more than help. Here are the features we refuse to build—even when clients insist—and why saying no saves projects.
